> ... we realized that making something for public schools > was a really bad position for a tiny startup to be in ... Well, the question is: "Who is un(der)s

> ... we realized that making something for public schools > was a really bad position for a tiny startup to be in ... Well, the question is: "Who is un(der)serviced in this market?" If the public schools are bad, it is probably the parents and students. I don't know much about your product, but one approach might be to see how it can be sold to parents who want to improve their children's education.