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Makes sense. GoDaddy's been trying to rebrand pretty heavily, what with the redesign, new marketing push, etc., and the article frames MT as a company that isn

by jmduke 13y ago

Makes sense. GoDaddy's been trying to rebrand pretty heavily, what with the redesign, new marketing push, etc., and the article frames MT as a company that isn't exactly doing great financially. Pretty boggling statistic: GoDaddy has four thousand employees. Twitter has around half that.

josefresco 13y ago
Not mind boggling when you realize that GD actually sells stuff. Therefore they have sales, support etc. Twitter while popular, is only now starting to actually sell "stuff" ie advertising. Look at Groupon as an example of real world staffing gone awry.
- jmduke 13y ago
  Absolutely. I'm not particularly familiar with which of GoDaddy's offerings require high-touch sales (I've used them for domains a couple of times), though I'm sure they exist. Similarly, I'm not gonna be surprised to see a post-IPO Twitter start pumping resources into their sales departments as well. A lot of their high-value partnerships and channels are going to require a little bit more personality than what they've put into the current Twitter Ads offering.
MartinCron 13y ago
I didn't even know that GoDaddy was doing a redesign and new marketing push. I went to their site and was happy to see fewer bikini girls. However, in the about us, they still sound like they're trying to be brogrammer central: Like a Stanford dorm room on steroids, our Sunnyvale office is 40,000 square-feet of Bay Area badassery, brimming with some of the biggest brains on the planet, dreaming up digital masterpieces and keeping time in agile sprints.
- Yhippa 13y ago
  These guys sound like the Hooters of the technology world.
  - jzmtb 13y ago
    That honestly isn't that bad. Sounds like their laid back. Seems like the trend in tech...hoodies, flip flops, beer. Pocket protectors, white shirt and ties are a thing of the past.
winslow 13y ago
I didn't realize they were re-branding. I just looked at their site for the first time in a while and their rendition of the "flat ui" craze looks horrible in my opinion.

by jmduke 13y ago

josefresco 13y ago

Not mind boggling when you realize that GD actually sells stuff. Therefore they have sales, support etc. Twitter while popular, is only now starting to actually sell "stuff" ie advertising. Look at Groupon as an example of real world staffing gone awry.

jmduke 13y ago
Absolutely. I'm not particularly familiar with which of GoDaddy's offerings require high-touch sales (I've used them for domains a couple of times), though I'm sure they exist. Similarly, I'm not gonna be surprised to see a post-IPO Twitter start pumping resources into their sales departments as well. A lot of their high-value partnerships and channels are going to require a little bit more personality than what they've put into the current Twitter Ads offering.

MartinCron 13y ago

I didn't even know that GoDaddy was doing a redesign and new marketing push. I went to their site and was happy to see fewer bikini girls. However, in the about us, they still sound like they're trying to be brogrammer central: Like a Stanford dorm room on steroids, our Sunnyvale office is 40,000 square-feet of Bay Area badassery, brimming with some of the biggest brains on the planet, dreaming up digital masterpieces and keeping time in agile sprints.

Yhippa 13y ago
These guys sound like the Hooters of the technology world.
- jzmtb 13y ago
  That honestly isn't that bad. Sounds like their laid back. Seems like the trend in tech...hoodies, flip flops, beer. Pocket protectors, white shirt and ties are a thing of the past.

winslow 13y ago

I didn't realize they were re-branding. I just looked at their site for the first time in a while and their rendition of the "flat ui" craze looks horrible in my opinion.