I currently offer a "one-hour free cash flow coaching session" via ScreenHero or Skype etc. What I do in that hour largely depends on the newcomer: sometimes i

I currently offer a "one-hour free cash flow coaching session" via ScreenHero or Skype etc. What I do in that hour largely depends on the newcomer: sometimes it will be more on the features themselves (when the user is already cash flow proficient), most of the time I underline the benefits that are not necessarily obvious and require "education" (eg: mastering cash flow translates into ability to reduce your work load, make time to build a saas product, reduce pressure, schedule purchases, take holidays, realize that you could work less - or more etc). I can also finetune depending on the country of the new user, understand their real underlying needs etc. I've also started a newsletter/blog to "educate" people (I don't like that world too much) https://www.wisecashhq.com/blog https://www.wisecashhq.com/blog and it works decently, because some mention the blog during the coaching session. So this is what I do so far :-) I'm working more at "optimizing the funnel" than looking for coverage, because I'm in the learning phase. It turns out that those "coaching sessions" bring a lot of value not only to the new WiseCash user, but as well for me, in terms of customer development, understanding the needs, and figuring out what I will say on my homepage later.