3 ms·
Starbucks is Too Cheap According to our Brainwaves
- onion2k 13y agoI wonder if he addressed the issue of groups. People don't always go to coffeeshops alone. If someone in a group thinks the price is too high and refuses to shop there, the entire group will drink elsewhere. Starbucks need to price their coffee to maximise their revenue - which is almost certainly lower than the average "happiest" price if you account for sets. Fascinating area of research.