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Sure: http://www.ft.com/cms/s/0/5b171420-22d7-11e0-ad0b-00144feab49a.html#axzz2hma9XtUg http://www.ft.com/cms/s/0/5b171420-22d7-11e0-ad0b-00144feab4... (digital
by nicholassmith 13y ago
Sure: http://www.ft.com/cms/s/0/5b171420-22d7-11e0-ad0b-00144feab49a.html#axzz2hma9XtUg http://www.ft.com/cms/s/0/5b171420-22d7-11e0-ad0b-00144feab4... (digital strategy first tested in China, 30% growth there), http://www.ft.com/cms/s/0/d33bbd4a-c1f2-11e2-ab66-00144feab7de.html#axzz2hma9XtUg http://www.ft.com/cms/s/0/d33bbd4a-c1f2-11e2-ab66-00144feab7... (sales slowing, still making up a large percentage). ((sorry for the FT links, they should hopefully work!))
So it's an interesting one, Burberry is moving into new countries for their retail areas because it's fashion and it gets old. Burberry has had it's day in China and they're starting to move on (a similar thing is happening with LV and another but I can't remember off the top of my head). That doesn't mean China as a market is done, just that the taste has moved on. It's still fresh in new developing markets, so they're moving their focus there, but it was one of the primary business focuses for a number of years.