3 ms·
curious. how do you estimate how much an app is worth? Are you discounting future cash flows? If the total networth of Supercell is at 1.5B then selling it at 1
by seferphier 13y ago
curious. how do you estimate how much an app is worth? Are you discounting future cash flows? If the total networth of Supercell is at 1.5B then selling it at 1.5B for 51% is not a bad deal (assuming that its value does not increase)
Big contrast to Gungho (the purchaser) and Rovio, which is worth $455,438,581 and $145,714,888.
- diziet 13y agoWe have models about revenue, user growth, user amounts, etc -- all valued per country, etc that we combine to make the estimation. Larger apps make this estimation a lot easier than indie apps, too. You can click through on each app and see more detailed info. Rovio hasn't been a major player in terms of being a top grossing app recently -- they get good downloads and have brand presence, but in the age of IAP based free to play revenue (24 top grossing apps out of top 25 are free: https://sensortower.com/ios/rankings/top/iphone/us/all-categories https://sensortower.com/ios/rankings/top/iphone/us/all-categ...) Rovio's app based model isn't as sticky as long term freemium titles with long term progression. Not to say that Rovio isn't doing great in other parts of it's business!
- seferphier 13y agoVery impressive how accurate the valuations are. I agree that Rovio's business model isn't as great as CoC and other game publishers. Think the valuation on Gungho is significantly off though. Gungho made 763 million the first half of 2013, compared to 455 million (http://www.pocketgamer.biz/r/PG.Biz/GungHo+Online+news/news.asp?c=52683 http://www.pocketgamer.biz/r/PG.Biz/GungHo+Online+news/news....)