Oh, sorry, I completely agree with the last part about stagnant positions and the need to create new divisions/branches within companies. The reason I used the

Oh, sorry, I completely agree with the last part about stagnant positions and the need to create new divisions/branches within companies. The reason I used the word ego in this individual's case was bc this is technically a "demotion" in the title sense, and there seems to be a heavy amount of jockeying for titles within major companies (in my non-scientific experience). So my overall question was relating to what drove this newly created title. And I think we can all agree that crafting a new title in a new startup is a lot different dynamic than doing it at a top-10 company in the world, like Apple.