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"...in this newly created position..." I always love this corporate ploy bc we never know if they created this position to fit the candidates ego, or whether t

by TheBiv 13y ago

"...in this newly created position..." I always love this corporate ploy bc we never know if they created this position to fit the candidates ego, or whether the company wanted this position to happen regardless of the person appointed to the role. My guess would be it is the former, but it's kind of like commenting on bird migration patterns bc I don't know anything about bird migration patterns!

dajohnson89 13y ago
Yeah, it's also interesting that she is effectively taking a demotion, from CEO to "senior vp". Burberry is a prestigious brand, and I'm very curious what factors led to her decision.
- TheBiv 13y ago
  For sure! It's like a head coach of a small school going to be a co-offensive coordinator at a major school: like Texas A&M :) (shameless former student analogy)
- sksksk 13y ago
  Whilst being the CEO of a FTSE 100 company is very impressive, Angela is going to head up the retail division of the world's largest company. I'd take a guess that if Apple Retail was a separate company from Apple, it'd still be worth more than the whole of Burberry.
  - seferphier 13y ago
    I agree. But this isn't about how much money the company is worth but the amount of control she has. As seen before, most people don't get to sit on the Head of Retail chair for a long time and can be removed by Tim Cook at any time. Angela could have stayed as CEO for at least one more decade. I assume that they are compensating her heavily for his move.
antr 13y ago
Not that different from startups. It's not the first time startups make up titles to satisfy hires. Still, I don't think it's an ego thing. If all positions remained constant forever one could argue that that company is not thinking about change, innovation, etc.
- TheBiv 13y ago
  Oh, sorry, I completely agree with the last part about stagnant positions and the need to create new divisions/branches within companies. The reason I used the word ego in this individual's case was bc this is technically a "demotion" in the title sense, and there seems to be a heavy amount of jockeying for titles within major companies (in my non-scientific experience). So my overall question was relating to what drove this newly created title. And I think we can all agree that crafting a new title in a new startup is a lot different dynamic than doing it at a top-10 company in the world, like Apple.
deleted 13y ago
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by TheBiv 13y ago

dajohnson89 13y ago

Yeah, it's also interesting that she is effectively taking a demotion, from CEO to "senior vp". Burberry is a prestigious brand, and I'm very curious what factors led to her decision.

TheBiv 13y ago
For sure! It's like a head coach of a small school going to be a co-offensive coordinator at a major school: like Texas A&M :) (shameless former student analogy)
sksksk 13y ago
Whilst being the CEO of a FTSE 100 company is very impressive, Angela is going to head up the retail division of the world's largest company. I'd take a guess that if Apple Retail was a separate company from Apple, it'd still be worth more than the whole of Burberry.
- seferphier 13y ago
  I agree. But this isn't about how much money the company is worth but the amount of control she has. As seen before, most people don't get to sit on the Head of Retail chair for a long time and can be removed by Tim Cook at any time. Angela could have stayed as CEO for at least one more decade. I assume that they are compensating her heavily for his move.

antr 13y ago

Not that different from startups. It's not the first time startups make up titles to satisfy hires. Still, I don't think it's an ego thing. If all positions remained constant forever one could argue that that company is not thinking about change, innovation, etc.

TheBiv 13y ago
Oh, sorry, I completely agree with the last part about stagnant positions and the need to create new divisions/branches within companies. The reason I used the word ego in this individual's case was bc this is technically a "demotion" in the title sense, and there seems to be a heavy amount of jockeying for titles within major companies (in my non-scientific experience). So my overall question was relating to what drove this newly created title. And I think we can all agree that crafting a new title in a new startup is a lot different dynamic than doing it at a top-10 company in the world, like Apple.

deleted 13y ago

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