This is a poor application of the principle. You don't have to make this choice repeatedly so the effects are negligible. Sure, it might apply to constant tinke

This is a poor application of the principle. You don't have to make this choice repeatedly so the effects are negligible. Sure, it might apply to constant tinkerers but they are a tiny fraction of the actual users. The rest of us might feel less happy setting it up than if we hadn't been allowed to set it up, because of the mental effort of making a large number of small choices. But then you get to use a phone for a long long time that is suited to your needs and will be more happy because that small bit of one time unhappiness has increased your happiness during day to day use. It's why, I assume, I keep hearing about a solution to the paradox of choice in the canonical example, food shopping, that consists of picking your favourites and then just buying those all the time instead of scanning the shelves making a new decision every time. You don't avoid the paradox of choice problem by allowing other people to arbitrarily pick things for you, that's a pretty ridiculous overreaction to an issue that is concerned with long term repeated making of choices.