I fail to see how this is a "dark pattern". Apple is a company that stays in business by selling you things; they are not your friend that builds great products

I fail to see how this is a "dark pattern". Apple is a company that stays in business by selling you things; they are not your friend that builds great products and services and gives them to you for free. Of course they will create things aligned with their interests. Is this manipulative? Sure, it can be after a point, but not this example. Are there examples of manipulative UI patterns? Yes. Microsoft forcing you to use IE comes to mind or pre-checked newsletter signup checkboxes.