I'm sure you're equally happy getting Viagra spam in your inbox, because everyone likes sex. The core issue is it breaks a core UI convention, clicking back an

I'm sure you're equally happy getting Viagra spam in your inbox, because everyone likes sex. The core issue is it breaks a core UI convention, clicking back and stopping at the beginning, just to push a few more people into a shopping portal. Coming from UX, that's probably the most brazen abuse of Apple's previous good name in design and user experience.