I agree. I think the real issue is a UI "anti-pattern" that is implemented throughout the iOS UI. It's a throwback to the Windows Start button, but instead of

I agree. I think the real issue is a UI "anti-pattern" that is implemented throughout the iOS UI. It's a throwback to the Windows Start button, but instead of a start button... No really, it's just like Windows 8 menu. But it falls short because there is no "control panel" list of icons, instead a deep menu. This is a UI concept that has had a lot of usability testing on the Desktop. Personally, I feel tapping through hierarchical menus on a mobile device is just the wrong way to go about organizing/using the system.