I never did buy the "what's looks new is new" line of reasoning. Consumers simply aren't that vapid (on the whole) that they'll swallow such a shallow pitch: "L

I never did buy the "what's looks new is new" line of reasoning. Consumers simply aren't that vapid (on the whole) that they'll swallow such a shallow pitch: "Look, fun colors!" The two most common questions I get about the 5S/5C are: 1) What's the difference in terms of features? 2) What's the difference in terms of cost? I've received a tremendously positive response to the finger print reader. From the people I've explained it to, I get a real sense that they feel like this feature represents something futuristic. Yes, I know that finger print readers have been around for a long time, but this is a pretty typical Apple formula; wait for the technology to reach a mature, usable state, then roll a tightly integrated solution that "just works". The price delta between comparable (storage) models is $99. It seems that this isn't enough incentive for consumers to discard the additional features.