I don't get the complaint either. It is comparable to white rice in preparation time and comparable to brown rice in flavor and nutrition. As someone raised o

I don't get the complaint either. It is comparable to white rice in preparation time and comparable to brown rice in flavor and nutrition. As someone raised on lots of rice at the dinner table, I think it puts rice to shame. No, it is not truly a simple substitute to a sophisticated foody, there are positives and negatives, of course. And it is pricier. Let's not kid ourselves. Most of us to actually cook at home are saving so much money relative to typical American eaters, that the price point is completely irrelevant. If you not eating 20 home cooked meals a week, do not talk me about price. (Yes, I do eat 20 home cooked meals some weeks.) Some people seem very impressed with themselves for dismissing quinoa as trendy. But I know food well enough to decide for myself, and quinoa is a very attractive addition to my pantry.