4 ms·
Perhaps. I feel, though, that turning a promotional vehicle into something they expect people to pay for is not the way to go. The value is in the promotion. I
by shortformblog 17y ago
Perhaps. I feel, though, that turning a promotional vehicle into something they expect people to pay for is not the way to go. The value is in the promotion.
In my experience, people don't want nudges turned into the product. They like the nudge, and taking that nudge away is quite often a turnoff.
- michael_dorfman 17y agoI completely agree. Billboard is completely out to lunch on this one. I'm just saying that in general, paid content is not necessarily a bad business plan-- remember, a lot of folks thought that cable TV would sink because "why pay for TV when you can get it for free?"