"Yes, 90% of the web would die without advertising" I doubt that very much. I think it would be more accurate to say that 90% of the web would change without

"Yes, 90% of the web would die without advertising" I doubt that very much. I think it would be more accurate to say that 90% of the web would change without advertising revenue. People will still want social networks; they will still get social networks, and it is likely that those social networks will be more distributed as the money for big, centralized services will be gone. News will still be distributed, some behind paywalls, much not behind paywalls. Search engines will still exist, some charging a fee, some run by their users (imagine a distributed web search system i.e. a P2P network of people who index the web and respond to searches made by other users).