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Stupid idea: Charging $100 a year for an e-mail newsletter
- michael_dorfman 17y agoI completely agree that what Billboard is doing is bone-headed, but I don't think that a $100/year e-mail newsletter is necessarily a "stupid idea". The trick is to come up with content and quality that justifies $2/week (or $10/month)-- a task that is not trivial, but not impossible. And, as always, that range between the trivial and the impossible is where the viable business idea lies.
- shortformblog 17y agoPerhaps. I feel, though, that turning a promotional vehicle into something they expect people to pay for is not the way to go. The value is in the promotion. In my experience, people don't want nudges turned into the product. They like the nudge, and taking that nudge away is quite often a turnoff.
- michael_dorfman 17y agoI completely agree. Billboard is completely out to lunch on this one. I'm just saying that in general, paid content is not necessarily a bad business plan-- remember, a lot of folks thought that cable TV would sink because "why pay for TV when you can get it for free?"