It does if the TOS says so and the TOS isn't in violation of the law! I'm really having a hard time wrapping my head around the uproar. If I've +1'd something

It does if the TOS says so and the TOS isn't in violation of the law! I'm really having a hard time wrapping my head around the uproar. If I've +1'd something or written a review I can't see the problem with that being used next to an ad. If I were an advertiser I'd be quite happy for +1s and socially relevant positive reviews to be displayed next to my ad because I know they'd increase click-thru rates, and possibly even conversion rates too. Generally, I actually really like the idea of this. If I saw something that said ronaldx and 77 others +1'd this and I thought you had good taste, I'd probably be more likely to check it out. Conversely, if I thought your taste sucked I'd also be grateful to know that you liked it! There's one hitch in this ride though: I have a Google Plus account but I don't use it and don't tell people about it, so I'm not going to be seeing these recommendations.