I agree with you - cart before the horse. If there were a good standard document format vendors would agree to support - rather than the weak default of bolt on

I agree with you - cart before the horse. If there were a good standard document format vendors would agree to support - rather than the weak default of bolt on plugins that can import and export other formats, presumably there would be an open field to experiment. Since Office and Windows are Microsoft's furnace products there's no way I can see it happening.