I don't mind my image used in search results. That's not what you opt out of (you've no control over that, actually). The screenshots on the page are deceptive.

I don't mind my image used in search results. That's not what you opt out of (you've no control over that, actually). The screenshots on the page are deceptive. https://plus.google.com/settings/endorsements?hl=en https://plus.google.com/settings/endorsements?hl=en The third screenshot, of the avatar icon on top of a shaded background marked "Ad" is what you can opt out of, and what everyone's concerned about. I opted out. For me, it's not privacy. I opted out because I didn't want my face taking up more real estate on an ad and pushing result #1 further down the page. I don't like seeing ads, and I don't want to be seen in them either -- unless you're paying me, perhaps.