>>made clicking the Like button a 'heavy' action—meaning I have to think about it before doing it. I may be in the minority here, but I think that is a feature

>>made clicking the Like button a 'heavy' action—meaning I have to think about it before doing it. I may be in the minority here, but I think that is a feature, not a bug. "Liking" something should be a heavy action that you think about. I remember when I started getting page-spam from weird pages I'd liked in the early days of Facebook and went back and cleaned up my likes, there were some things in there I didn't remember liking or ever want to like. Now, I really have to think about it, and it leads to my ads and page updates being much more relevant and interesting to me. Also, the Graph Search capabilities should also be encouraging people to think before they like. As an online marketer, I like it too, because it means my audience is marginally more likely to truly be interested in the targeting I choose.