10 ms·
Because people form a stronger rapport with those who share negative experiences than positive experiences. Granted, trying to take advantage of this is walking
by ihsw 13y ago
Because people form a stronger rapport with those who share negative experiences than positive experiences. Granted, trying to take advantage of this is walking a very narrow tightrope, however if executed well then it could be hugely profitable.
Confirmation bias tells us that negative reviews will always be more numerous than positive reviews, however those people writing negative reviews will feel a stronger cohesion with each-other. As such, negative reviews will be more valuable to how people form first impressions.
- Permit 13y agoI don't think anything you've mentioned is relevant at all. Google isn't going to show your negative review beside a paid ad because it'd help you build rapport with friends... Keep in mind these are paid ads, Google is trying to further promote/endorse the advertiser.
- vdaniuk 13y agoIt would certainly be interesting to analyze a game theory model for ads if one could surface negative reviews about competitors.