I find this interesting, does platform lock-in have to mean that you've bought a technical platform (OS)? Google locks you in by having your data on their servi

I find this interesting, does platform lock-in have to mean that you've bought a technical platform (OS)? Google locks you in by having your data on their services. The new 'lock-in' is cloud storage and cloud based apps. I think the big money isn't from directly locking in consumers, but rather locking in enterprise. That's where Microsoft also made a ton of its money.