And this is exactly the point: ownership, as Scully suggests, gets you little but more non-core specialties to manage. Let someone else make stuff happen, then

And this is exactly the point: ownership, as Scully suggests, gets you little but more non-core specialties to manage. Let someone else make stuff happen, then contract with them to make what particular stuff you need. Owning that data doesn't help. Owning all the tangents unrelated to Apple doesn't help (in-car GPS devices, other unhelpful-to-Apple services). Lock-in doesn't help, as Apple can if need be switch vendors on short notice, vs dumping lots of cash into something that might not work after all. Focus on the core. Contract out what's not your specialty.