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They already use Tom Tom map data. How would owning them sort anything out? They'd just own the provider of (some of) the slightly dodgy data.
by Tyrannosaurs 13y ago
They already use Tom Tom map data. How would owning them sort anything out? They'd just own the provider of (some of) the slightly dodgy data.
- ctdonath 13y agoAnd this is exactly the point: ownership, as Scully suggests, gets you little but more non-core specialties to manage. Let someone else make stuff happen, then contract with them to make what particular stuff you need. Owning that data doesn't help. Owning all the tangents unrelated to Apple doesn't help (in-car GPS devices, other unhelpful-to-Apple services). Lock-in doesn't help, as Apple can if need be switch vendors on short notice, vs dumping lots of cash into something that might not work after all. Focus on the core. Contract out what's not your specialty.