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I think valve would probably say they're trying to go the PC gaming route. that's traditionally been valve's market. Steamboxes don't exist to kill playstatio
by notatoad 13y ago
I think valve would probably say they're trying to go the PC gaming route. that's traditionally been valve's market. Steamboxes don't exist to kill playstation and xbox, they exist to take over the PC gaming market from windows and the threat of the microsoft store on windows 8, which is clearly aimed as a competitor to steam.
- sliverstorm 13y agoTo me it reads like a slightly different model- they make plenty of money in their primary business on Windows, and had no quarrel with Microsoft for many years. Now as they feel threatened by Microsoft, they are attempting to grow into a new market space- somewhat of a "blue ocean" strategy- namely, people who already like consoles but have always found PCs too intimidating or too much work. I doubt they want to cannibalize Windows; growing into a new market provides them additional revenue and security in the event Microsoft starts to take over some of Valve's old market share. It's not quite "red ocean" and not quite "blue ocean" because they are targeting the gap between the two markets, and many customers will probably own both a console and a Steambox, or a PC and a Steambox, but of course some may forgo all but the Steambox.