But the thing is, that means you aren't his audience. Sure, there are circumstances under which you'll read his output, but if you're not willing to play the ga

But the thing is, that means you aren't his audience. Sure, there are circumstances under which you'll read his output, but if you're not willing to play the game then you're no use to him. What a publisher can sell profitably to advertisers now is a small, engaged audience - not massive numbers of people who couldn't care less and just pass through.