3 ms·
> As a publisher, you're after that attention (that also brings value). FTFY
by jimktrains2 13y ago
> As a publisher, you're after that attention (that also brings value).
FTFY
- toomuchtodo 13y agoI'm in the broadcast business on the IT side. You're aware that commercials on television are a multi-billion dollar industry right? In a medium (at least on the broadcast side) where little direct conversion measurement can take place? My prime example: Superbowl Ads. Extremely expensive, measuring response is a fool's errand, but the ads are the most expensive ads you can purchase all year. So yes, you want attention that brings value. But that's an extremely fuzzy concept in most industries where you're selling someone else's attention.