Are you sure there's no value to adding uncommitted readers on the margins of a site's readership? It might not be valuable to everyone, but Flipboard encourage

Are you sure there's no value to adding uncommitted readers on the margins of a site's readership? It might not be valuable to everyone, but Flipboard encourages social media integration, and I would think having more people discussing your content on social media (even if those readers have limited direct monetization value themselves) would be preferable to having those people discussing a competitor's content. Am I wrong about this?