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You sir, bring no value to the site as a reader, and offer justification for their move away from Flipboard. What if someone invented a slick, uniform UX for f

by BIair 13y ago

You sir, bring no value to the site as a reader, and offer justification for their move away from Flipboard. What if someone invented a slick, uniform UX for free mobile apps and repackaged them for easy consumption? Would you jump at the chance to have your apps featured? What if your free apps were ad supported?

tesseractive 13y ago
Are you sure there's no value to adding uncommitted readers on the margins of a site's readership? It might not be valuable to everyone, but Flipboard encourages social media integration, and I would think having more people discussing your content on social media (even if those readers have limited direct monetization value themselves) would be preferable to having those people discussing a competitor's content. Am I wrong about this?
toomuchtodo 13y ago
The reader is the value. As a publisher, you're after that attention. Without that attention, you cease to exist. Unless of course you want to churn out content for no one to read, which you're free to go on doing.
- jimktrains2 13y ago
  > As a publisher, you're after that attention (that also brings value). FTFY
  - toomuchtodo 13y ago
    I'm in the broadcast business on the IT side. You're aware that commercials on television are a multi-billion dollar industry right? In a medium (at least on the broadcast side) where little direct conversion measurement can take place? My prime example: Superbowl Ads. Extremely expensive, measuring response is a fool's errand, but the ads are the most expensive ads you can purchase all year. So yes, you want attention that brings value. But that's an extremely fuzzy concept in most industries where you're selling someone else's attention.
kstrauser 13y ago
You very well may be correct and I don't begrudge TPM their right to pull their content. I don't have any native right to read it outside their own website, and it's their business decision to concentrate viewers there. However. I'm still not going to directly visit a hundred different websites each day to filter through a thousand articles, most of which I won't be interested in. My morning and evening commutes are packed with riders scanning Flipboard and other aggregators as they try to relax en route. It is TPM's undeniable right not to share their content with me and my fellow passengers. It's also our undeniable right to skip on to their competitors' content, probably without ever noticing that TPM is missing from our feeds.
- pessimizer 13y ago
  I think a symptom of the New Transparency is that journalism is going to have to be produced by people who actually care about being read above all else. Advocacy journalism, advertising, status journalism, and hobby journalism. I, for one, welcome our new passionate overlords.

by BIair 13y ago

tesseractive 13y ago

Are you sure there's no value to adding uncommitted readers on the margins of a site's readership? It might not be valuable to everyone, but Flipboard encourages social media integration, and I would think having more people discussing your content on social media (even if those readers have limited direct monetization value themselves) would be preferable to having those people discussing a competitor's content. Am I wrong about this?

toomuchtodo 13y ago

The reader is the value. As a publisher, you're after that attention. Without that attention, you cease to exist. Unless of course you want to churn out content for no one to read, which you're free to go on doing.

jimktrains2 13y ago
> As a publisher, you're after that attention (that also brings value). FTFY
- toomuchtodo 13y ago
  I'm in the broadcast business on the IT side. You're aware that commercials on television are a multi-billion dollar industry right? In a medium (at least on the broadcast side) where little direct conversion measurement can take place? My prime example: Superbowl Ads. Extremely expensive, measuring response is a fool's errand, but the ads are the most expensive ads you can purchase all year. So yes, you want attention that brings value. But that's an extremely fuzzy concept in most industries where you're selling someone else's attention.

kstrauser 13y ago

You very well may be correct and I don't begrudge TPM their right to pull their content. I don't have any native right to read it outside their own website, and it's their business decision to concentrate viewers there. However. I'm still not going to directly visit a hundred different websites each day to filter through a thousand articles, most of which I won't be interested in. My morning and evening commutes are packed with riders scanning Flipboard and other aggregators as they try to relax en route. It is TPM's undeniable right not to share their content with me and my fellow passengers. It's also our undeniable right to skip on to their competitors' content, probably without ever noticing that TPM is missing from our feeds.

pessimizer 13y ago
I think a symptom of the New Transparency is that journalism is going to have to be produced by people who actually care about being read above all else. Advocacy journalism, advertising, status journalism, and hobby journalism. I, for one, welcome our new passionate overlords.