When Bezos’s lieutenants learned of Wal-Mart’s counterbid, they ratcheted up the pressure, telling the Quidsi founders that “sensei” was such a furious competit

When Bezos’s lieutenants learned of Wal-Mart’s counterbid, they ratcheted up the pressure, telling the Quidsi founders that “sensei” was such a furious competitor that he would drive diaper prices to zero if they sold to Bentonville. That's a heavy level of competitiveness!