"developed in response to the fact that nerds are addicted to feeling like they're just a little bit smarter than everyone else." It doesn't seem limited to ne

"developed in response to the fact that nerds are addicted to feeling like they're just a little bit smarter than everyone else." It doesn't seem limited to nerds, though. These books are always top sellers in places like airport book stores, so there's got to be a wider audience than that. If anything, I'd say these are very middlebrow books that hit a sweet spot in making college-educated (though not necessarily nerdy or even particularly smart) people feel smarter. They're like the USA Today distillations of behavioral and neuroscience research. The nerdier equivalent would be TED.