So I think of people like Gladwell as pop-fusion artists, like say, Jamie Cullum or Michael Buble. They often get disproportionately rewarded (as compared to "r

So I think of people like Gladwell as pop-fusion artists, like say, Jamie Cullum or Michael Buble. They often get disproportionately rewarded (as compared to "real" jazz artists), but they DO do a lot for a lot of people by introducing them to something they otherwise might not have considered.