Not only is it not about how something looks, but design under this premise sets you back. You are forced to make a conscious effort not to focus on looks to f

Not only is it not about how something looks, but design under this premise sets you back. You are forced to make a conscious effort not to focus on looks to finally focus on how it works. You are better off without looks. I've heard of a usability study that found people are afraid to interact with pretty websites. They prefer ones that look simpler. I wish I could find a reference and read it myself.