Plans that are actually reasonably priced, explicitly calling out handset subsidies and making them optional This has actually been the norm in UK for quite so

Plans that are actually reasonably priced, explicitly calling out handset subsidies and making them optional This has actually been the norm in UK for quite some years. Look on t-mobile.co.uk for example, they have a SIM Only plans. As an example: > The Full Monty (SIM Only), £26/month on 12 month contract = unlimited talk, text + data > iPhone 5c 16GB, £42/month on 24 month contract = unlimited talk, text + data, £30 for phone So the same plan, the iPhone effectively costs you £414. That't not actually a bad price, esp if you consider it as finance. But not everyone wants a new phone, e.g. maybe your iPhone 5 is still "good" and you want to wait for the iPhone 6 to come out in a year...