Did you see that article on microcopy yesterday. It mentioned that adding that you didn't need to have a paypal account to pay by paypal improved the conversion

Did you see that article on microcopy yesterday. It mentioned that adding that you didn't need to have a paypal account to pay by paypal improved the conversion rate. Maybe worth look => http://bokardo.com/archives/writing-microcopy/ http://bokardo.com/archives/writing-microcopy/