You know what, I'm glad that companies choose the route that Spolsky derides. Even if Apple (or whoever) makes them obsolete, these products are still useful (

You know what, I'm glad that companies choose the route that Spolsky derides. Even if Apple (or whoever) makes them obsolete, these products are still useful (and should be profitable) during the interim. The only good advice (which the article seems to avoid saying) to be realistic. Everything has a useful lifespan after which no one wants it (or they want it at very near the cost of producing it). Be grateful that you can potentially predict that lifespan and not over-invest in that project.