It's hard for me to make a justifiable comparison between product dev and content dev. There's just too much variability between the two. I do think a blog is

It's hard for me to make a justifiable comparison between product dev and content dev. There's just too much variability between the two. I do think a blog is a product and it requires the same level of distribution focus that another software product would. It requires a similar level of instrumentation and analysis.