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for mobile applications Facebook Mobile Ads are pretty good since you can target very specific audiences and built local critical mass. whenever you're bidding
by gustaf 13y ago
for mobile applications Facebook Mobile Ads are pretty good since you can target very specific audiences and built local critical mass. whenever you're bidding on non-branded adword ads you usually have to compete with some incumbent that have spent time on their optimization which means you probably wont be able to beat them with your new product
- ivankirigin 13y agoGreat points. For us, we want to compare channels, because at the start nothing is optimized. So it isn't all about comparing to incumbents. I'll only see them in effectively higher bids to get the same attention.