> Actually free shipping, and cash on delivery are two things that helped Indian e-commerce scene gain some customers. Exactly. they "helped". It's like you ha

> Actually free shipping, and cash on delivery are two things that helped Indian e-commerce scene gain some customers. Exactly. they "helped". It's like you handout freebies when you launch a new product so that people can get a "taste" before they commit to buy the whole package. All these incentives are there to get people hooked on to buying online. There's nothing wrong with this approach. You need to step out of that rock if you feel that Indians aren't buying online. Brick & Mortar mobile stores could be one of the earliest casualty of e-commerce.