Supermodels are a special elite cohort of models. They are household names, people with instant recognition that can generate news articles simply by announcing

Supermodels are a special elite cohort of models. They are household names, people with instant recognition that can generate news articles simply by announcing that they are doing something involving your brand. To date one you would need to be compatible with her lifestyle. That means highly successful or at least part of a similar industry like fashion or music. It means that you have to be somebody that can be announced in gossip columns as dating her. It has to be a good career move for her. Naomi Cambel once walked past me while I was hanging out backstage at New York fashion week. Even if I had said hi there are still significant reasons why I am not now dating her. And so it is with startups. Pedigree matters, the pedigree of your investors matters. Press matters and is heavily influenced by your position in the network. People in the game are deciding who the winners and losers are. Public perception is influenced by that.