The problem would be better named "too many customers, too much hassle and not enough income to support it". It might be wise to come up with a premium service

The problem would be better named "too many customers, too much hassle and not enough income to support it". It might be wise to come up with a premium service for users who can/want to pay more. In general you don't want to compete on price, but on quality and convenience. Congratulations btw! :)