There is a danger in using short term revenue boosters. Twitter is wrestling with this exact issue. It's a rare site that I would return to that has pop up ads.

There is a danger in using short term revenue boosters. Twitter is wrestling with this exact issue. It's a rare site that I would return to that has pop up ads. i.e. nba.com Most sites don't have enough good original analysis for me to tolerate that sort of disruptiveness. It's a danger for all companies in the web startup space.