Let's assume PandoDaily will never make money, and in a few years will be back for another few million in funding. Lets assume that PandoDaily will continue to

Let's assume PandoDaily will never make money, and in a few years will be back for another few million in funding. Lets assume that PandoDaily will continue to write articles about VC funded tech startups, now why would a company that stands to gain potentially billions of dollars from positive press of its portfolio companies invest in a money losing business like Pando? Especially if Pando can't continue operations with out more funding? Do you ever wonder why companies you can't buy anything from advertise on CNN? I have no idea whether this is true, but if we're making up conspiracy theories, this seems at least plausible.