I'm liking it. Its pretty clear what the site does, but I prefer more straightforward tag lines like "Send real postcards to anyone." Out of curiosity though,

I'm liking it. Its pretty clear what the site does, but I prefer more straightforward tag lines like "Send real postcards to anyone." Out of curiosity though, where does a start-up get $50,000 for a design competition? I've often considered similar practices to lure early-adopters, but I've never come up with a viable plan.