My point with the "sound collage" wasn't with the CONTENT, rather the MEDIUM. It makes more sense for me to ship a stereo recording across an established channe

My point with the "sound collage" wasn't with the CONTENT, rather the MEDIUM. It makes more sense for me to ship a stereo recording across an established channel like a Compact Disc instead of coming up with my own proprietary medium. If I make an art form known as an "album" and I make it available on Compact Disc, I can plug in to an existing industrial infrastructure. Sound engineers, mixing engineers, networks of distribution, journalism, marketing... EVERYTHING has been built on top of the little plastic disc. If I forgo the little plastic disc, the album, well, I can't tap in to this industry. You literally can't get someone to review or promote your work as a musician unless you have a little plastic disc. If you're interested in my "pet theory" of the medium being the message, I highly recommend you check out Understanding Media by Marshall McLuhan.