I agree there are many companies that utilize software and technology very well. But the names you mention are all large firms, my personal experience is that i

I agree there are many companies that utilize software and technology very well. But the names you mention are all large firms, my personal experience is that it is smaller firms that could get a boost from technology. I think one benefit if the SAAS model is that large issues (like brand mgmt/social media) can be handled in companies that couldnt dream of having a PR dept or even someone on retainer. This also works for stuff like salesforce, accounting/payrol, the list goes on. If I had an investment portfolio like they describe in the link, I would be looking for services on or offline that a pakage deals to help integrate business process and technology