Joel Spolsky had an excellent post on the two models, Ben and Jerry's vs Amazon, and when each is appropriate: http://www.joelonsoftware.com/articles/fog000000

Joel Spolsky had an excellent post on the two models, Ben and Jerry's vs Amazon, and when each is appropriate: http://www.joelonsoftware.com/articles/fog0000000056.html http://www.joelonsoftware.com/articles/fog0000000056.html