I think this is a great idea. The casual reader will type in the short url (giving the publisher tracking and control), but the expansion will be available long

I think this is a great idea. The casual reader will type in the short url (giving the publisher tracking and control), but the expansion will be available long as the print issue survives. This still fails if only an article survives (by clipping, photocopy, etc), but that seems like an acceptable tradeoff. And until it's a common idea it would be helpful to annotate such shortened links so that someone unfamiliar with the publisher will recognize them as having a printed expansion included. Superscript "*" usually refers to a note on that page, so perhaps a superscript ">>"?