This is pertinent not only on a personal brand level (Human readable URLs suitable for business cards), but it's also a good thing for startups stay on top of i

This is pertinent not only on a personal brand level (Human readable URLs suitable for business cards), but it's also a good thing for startups stay on top of if they have a business page. You will certainly want to claim your company name if only to disallow it to be grabbed by somebody else.